A study by DHL reveals that international electronic commerce is one of the most viable expansion options for retail sales, as it is estimated to increase by 60%.
The report ‘Spice Trade in the 21st Century: A Guide to Cross-Border E-Commerce Opportunity’, conducted by DHL in Europe in 2016, highlights global online demand as a promising field for retailers and manufacturers.
This paper examines the markets and products with the highest growth potential, the motivations and preferences of online customers and the success factors that online retailers (e-tailers) want to expand overseas.
“In addition to describing the existing market opportunity and the wide range of international online stores that are developing their business successfully, this report can be used as a manual practical to successfully carry out international shipments. ”
OPPORTUNITIES FOR RETAIL COMPANIES
Today, manufacturers increasingly take advantage of e-commerce to move to direct distribution models, leaving the intermediary aside and offering their products online to the end customer – they expect to grow 30% faster in international e-commerce than other retail groups. Customers are also becoming more rigorous, as some of their demands to buy e-tailers beyond the borders are product availability, confidence and attractive proposals.
It also takes into account the main challenges mentioned by cross-border buyers, related to the logistics, confidence, price and experience of the seller. At the same time, e-tailers can carry out a series of relatively easy steps to identify, foster and meet demand from abroad.
It should be noted that one of the logistic requirements identified in the study is the speed with which a product arrives, a reason that is above the price. This is shown by the figures provided by the surveys: 37% believe that the highest requirement is speed, while 23% say that price is essential. However, some respondents outside the cross-border trade indicate that logistics represents the greatest difficulty in selling abroad, which is reflected in 74% of those who consider high shipping costs as an impediment and “the 67% say that complex logistics is a significant obstacle, “says the report.
Thus, what is proposed, if you take into account the concern of consumers and sellers regarding the shipping times, is to opt for the premium mode. In addition, it should be considered that this shipment is “a plus within the range of options that any online merchant has, because consumers like to have options,” the analysis said.
On the other hand, the report concludes that this trend of e-commerce has given rise to a new ecosystem of facilitators and sales solutions (such as payment providers and programs that locate a visitor’s website review experience), helping retailers adapt their offer to the digital world and conduct transactions in foreign markets. In this way, global logistics partners can provide support to identify the right balance between centralized storage and the local office, while fast, reliable and flexible delivery is an important tool for converting speculative interest into long-term customer loyalty. customers.
In terms of logistics solutions, Allan Cornejo also mentions that “any logistics company should offer customers (e-tailers) accurate and truthful information on customs requirements for the entry of its products to other countries; also, regarding restrictions in weight, declared value and taxes, to guarantee a successful delivery in any part of the world “.